Category Archives: Perspectives

The Beginning of an Un-real Experience

"We un-do.." is the motto of this place, leaving much anticipation as to how they really do it!? [...]

The Great Agency Christmas Card Drama

When your business is creative brand communication, your holiday greeting card can’t be a bulk pack bought from the CNA. Oh no, you’re h [...]

“Some agencies do.” “We undo.”

When I was a kid, the first thing I did with a new toy was take it apart to find out how it worked {much to my father’s displeasure}. Whic [...]

“Most agencies are here to tell you how awesome they are… …but we’re not most agencies.”

As a young copywriter I was told a million times: show, don’t tell! I was given some pretty examples… …and some not so pretty (but rat [...]
Perspectives

A story about storytelling

I am by nature a dealer in words, and words are the most powerful drug known to humanity Rudyard Kipling My fiancée was telling me about a [...]